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Women’s Online Fashion Store

Own Kind is one of Australia’s best Women’s Online Fashion Store. We cater to a niche and ultra-focused market in women’s online fashion.

Our customer, the Trendy Woman of Today, is our main priority and has been so for the rich 17-year history of our brand. First and foremost, we understand women and we understand style. It’s no longer just about what looks the best, but also what feels the best, which is why we focus on bringing you quality clothing made with only the best quality of fabrics and materials.

The Woman of Today want effortless fashion, and that’s what we aim to bring to you. With a uniquely curated range and new collections arriving weekly, we stay on top of fashion trends and the latest buzz for you, so that you know you’ll only find the newest styles at Own Kind, every time you visit. Our experts scour the world of fashion retail, both online and offline, to carefully pick and choose the range available at Own Kind and use their expertise to match the best combinations and create looks that perfectly complement the latest trends. Our collection makes fashion accessible for women, with endless choices at your disposal, and at remarkable prices.

We want our customers to be unapologetically themselves, choosing their style, and using fashion to be their Own Kind. 

Visit for Women's Tops Including Cardigans & Knitwear 

Visit for Women's Online Dress Shopping